Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
People joke about hashtag this & that but creating your own obscure hashtag will be much less successful than tying in with popular but related ones, that may be less than perfect.
Consumers are more likely to pay attention to and prefer organizations that have #causemarketing campaigns during the holidays. Have you planned yours?
For public relations, connecting to relevant bloggers can be important to gaining awareness. Find them using keywords or search. Then reach out to them directly to cover you.
It’s cool how digital makes it easy to promote causes and to give, but remember the many who are not tech savvy and need other media to reach them.
When writing a press release, don’t use lazy adjectives. Revise out bland words while keeping newsy. Example, from fast-growing company to double digit growing company.
Press releases are searchable and usually filled with important keywords. Make sure they become attached to your Website for optimization. #publicrelations
In a regulated business, like financial management, types of publicity can be illegal. Create an index, commentary, a focus on hobbies, etc. to keep in front of prospects.
#PR tip – target your writer, then send them something through the Post Office or overnight mail to really get his/her attention.
Public relations adds value when you become a trusted influencer on a topic by having media follow you or is influenced by your blog, writings, etc.
#mobilemonday for B2B – what would be useful for B2B – things like directions, calculators, white papers (to read on a trip), etc. and not general information.