Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
New smartphones with new specifications are being introduced every week. Test your mobile site for compatibility frequently so you don’t get closed out from reaching potential customers.
Build your email & social media lists by noting all the places customers possibly interact with your company & use those as list acquisition points.
Emails work best when they have many links to your Website, perhaps as many as one per paragraph, to help customers make the next step toward buying something from you.
Consistency is the key to success in growing your brand. If the brand strategy has been in place for a while, take care not to get off track. Check out your original strategy for consistency.
Email subject lines must be meaningful. A shorter line doesn’t necessarily produce better results than a longer one.
Often it’s true that the CEO may not be checking their social media every day, if at all; but to reach tomorrow’s CEOs and C-suite teams, you need to actively promote your brand and message there.
Wherever possible, add a title to the name on B2B direct mail so that if the person is no longer there, the mail room will still know where to send it.
Email tip – put a number in your headline, for example,”6 tips for advertising success.” It attracts attention and engagement.
Advertising budget money is always tight, but try to make room in the 2015 marketing budget to test something new-a new medium, market or direction.
Wishing you a Happy Thanksgiving! It’s a perfect time to thank your customers or clients with a note or a customer appreciation event.