Oct 20, 2015
Advertising
Leo’s Daily Advertising Tip – Advertising
Does your advertising content simply attract attention or does it make people care? Creating an emotional connection is key to customer loyalty and engagement.
WHAT
DO
YOU
WANT?
B2B Advertising
LEO’S DAILY TIP – TODAY, ON ADVERTISING
Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Oct 19, 2015
Advertising, Mobile Marketing
Leo’s Daily Advertising Tip – Mobile Monday
Where do most people forward content to friends? Smartphones. Format blog posts and news to make it easy to access there & to pass along.
Oct 16, 2015
Advertising, Brand Strategy
Leo’s Daily Advertising Tip – Advertising
Are the colors you use affecting your results? Red can signal to stop. Green can mean to go. Blue is a color favorite for men and women. Brown not so much.
Oct 15, 2015
Advertising, Strategic Planning
Leo’s Daily Advertising Tip – Strategic Planning
Carefully read the copy of competitors’ ads, websites, brochures, etc. for a valuable window into what they believe is important for themselves and for customers.
Oct 13, 2015
Advertising
Leo’s Daily Advertising Tip – Advertising
Potential clients might ignore a banner ad, but be more interested in a long blog post, infographic or video designed to inform, even though it’s really your ad – called #native advertising.
Oct 12, 2015
Advertising, Mobile Marketing
Leo’s Daily Advertising Tip – Mobile Marketing
Thinking about a cause marketing program for the holidays. Make sure it is optimized for mobile phones so it’s easy for people to give.
Oct 9, 2015
Advertising, SEO (Search Engine Optimization), Social Media
Leo’s Daily Advertising Tip – Social Media
Test your keywords using them as hashtags. Keep the ones that generate engagement & experiment with new ones to improve your keyword list.
Oct 8, 2015
Advertising, Email Marketing
Leo’s Daily Advertising Tip – Email Marketing
Does your email subject line promise to waste people’s time? It will be deleted. Make the message meaningful to the market. #emailmarketing
Oct 7, 2015
Advertising, Strategic Planning
Leo’s Daily Advertising Tip – Strategic Planning
Networking isn’t only about meeting direct prospects, generating referrals is important too. Make sure your “elevator pitch” triggers referrals too.
Oct 1, 2015
Advertising, Email Marketing
Leo’s Daily Advertising Tip – Email Marketing
Do your clients/customers REALLY know what you do? One idea: to send a monthly email to your client list with a case study or two to provide a deeper understanding to which they can relate.