Nov 12, 2015
Advertising, Social Media
Leo’s Daily Advertising Tip – Social Media
Using the same photo or graphic across social media channels builds consistency for greater awareness and memorability of your brand.
Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Using the same photo or graphic across social media channels builds consistency for greater awareness and memorability of your brand.
Do social media followers listen to #radioadvertising? They might if you tell them on social media when your commercial will air so they can listen.
Are you stuck writing content? Think of all the questions customers and potential customers might ask and answer them.
Many a brilliant #brandstrategy fails in the follow-through. If yours isn’t incorporated in sales/marketing & at every level of the organization, it will fail.
What if we lived in a Twitter world where every advertising message had to be 140 characters or less? How much different would your ads and content be?
Does your #advertising or #publicrelations message pass the “so what” test? If you can’t answer “so what” so it matters, it probably needs to be rewritten.
Mobile is strong but its growth hasn’t diminished desktop interest and activity. So don’t let your desktop campaigns slow down or be reduced. #mobilemonday
#cybermonday is one month away (Nov. 30). Time to check your plans and what your company & competitors did last year to be ready for increasing traffic and sales that day.
Sales pitches work to get people nodding “yes” to lead-up questions so they’re used to it when you move to close. Online, “yes” translates to a click. Start people clicking, getting them engaged & moving to the click to a close.
Buying #radioadvertising ? Consider ratings, but then look into qualitative factors like audience engagement, targeting, time spent listening, etc. to better determine the true value for you.