Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Do your clients/customers REALLY know what you do? One idea: to send a monthly email to your client list with a case study or two to provide a deeper understanding to which they can relate.
Search engines work best when customers know the category & they search for specifics. Otherwise social media may be more effective finding interests in your area.
Leo’s quote: “Think about customers as if you’re building a lifelong relationship with them. It will guide you in so many areas.”
Google survey: 57% of buying decisions are made before the customer connects with a sales rep. Is your Website, blog, PR geared to prepare him/her? #salestips
Public relations? Don’t just assume a writer recently writing on a topic is finished with it for a while. Contact them with the right angle & they may do another piece on the similar topic.
How do your competitors’ Websites and social media sites look as far a giving an impression of professionalism & credibility. Compare yours. Perhaps it’s time for an facelift?
#Causemarketing tip – follow up with a final results report and then publish how well you did so everyone can feel good about their participation & remind them about your organization’s good deed too.
Do you take your customers for granted? How frequently do you remind them about your products, new products or that you are even there.
Keywords are important, but according to you. Rather…look at keywords through your customers’ eyes – how they’d search for a company like yours.
Understand the geographical or theme area a journalist covers and tailor your pitch to it. Make it focused on that area or they will ignore it.