Aug 3, 2016
Uncategorized
Leo’s Daily Advertising Tip – On Advertising
Google Adwords ad? Take more space for free, leading to higher response rates, by using one of the “ad site links” buttons offered.
Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Google Adwords ad? Take more space for free, leading to higher response rates, by using one of the “ad site links” buttons offered.
Internet advertising? Use a strong visual and for best results, try to make it look editorial or native and not stock-like or too promotional.
Strategy idea for northerners: do you have a blizzard strategy? If there is a blizzard in your region, do you have a special promotion planned to take advantage of people staying at home?
Strategy idea: start with email to reach the broad market. Collect mailing addresses of clickers to the email. Then use regular mail follow up with bigger message leading to closing sale.
Make content high quality-concise & easy to digest. Mobile is not the place to show how smart you are. It provides access to you and your smart information. #mobilemonday
Timing of #radioadvertising can be chancy for reaching potential customers when they’re listening. Try ads on podcasts to be available whenever they tune in.
About half of all mobile discovery begins on search engines. Be sure your keywords are ones people use when on mobile. #mobilemonday
Are you in a niche? In social media, follow other niche leaders. Then follow some of their followers many of whom will follow you back to grow your own base.
#Radioadvertising is big, #blogradio and #podcasts, that is. Target your market & your advertising message will be heard whenever people listen in.
Irrelevant content is the death of mobile marketing. People rush a read while multitasking. You’ll lose them if you slow them down. KISS is king. #mobilemonday