Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
For public relations, connecting to relevant bloggers can be important to gaining awareness. Find them using keywords or search. Then reach out to them directly to cover you.
Many small businesses have trouble putting together a 5 year plan. Try a ONE year plan. Where do you want your business to be in 12 months and plan to make it happen.
Minimal copy is best in small online ads, but include a direct call to action or people probably won’t know what action you’d like them to take.
To prevent emails from becoming spam, first send a test email to addresses at each of the major email providers (gmail, yahoo, hotmail, etc.) to make sure your email gets through.
Business books as gifts? What’s your favorite? http://www.inc.com/geoffrey-james/top-10-influential-business-books-of-all-time.html
Outdoor advertising is a strong awareness medium. Where people get tripped up is when they try to use it to generate direct response as well.
It’s time to initiate your new marketing program for 2015, but wait, have your employees been completely briefed about it and what you plan to accomplish so they’re working on the same page?
Advertising budget money is always tight, but try to make room in the 2015 marketing budget to test something new-a new medium, market or direction.
Wishing you a Happy Thanksgiving! It’s a perfect time to thank your customers or clients with a note or a customer appreciation event.
No billboards near a tradeshow? Is promotion prohibited inside? Wrap a car with your information and drive it around or park it near the entrance as long as possible. You can often do this for less than the one month cost of a billboard anyway.