Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Strategy idea: start with email to reach the broad market. Collect mailing addresses of clickers to the email. Then use regular mail follow up with bigger message leading to closing sale.
Make content high quality-concise & easy to digest. Mobile is not the place to show how smart you are. It provides access to you and your smart information. #mobilemonday
Timing of #radioadvertising can be chancy for reaching potential customers when they’re listening. Try ads on podcasts to be available whenever they tune in.
Do you just put a price on products/services? Be strategic. Let pricing lead to volume & profits with good, better, best and/or entry level strategies.
About half of all mobile discovery begins on search engines. Be sure your keywords are ones people use when on mobile. #mobilemonday
In #emailmarketing, always send a test email to yourself first to determine how the email will look and if the links work etc. View the test on several screen sizes.
Are you in a niche? In social media, follow other niche leaders. Then follow some of their followers many of whom will follow you back to grow your own base.
#Radioadvertising is big, #blogradio and #podcasts, that is. Target your market & your advertising message will be heard whenever people listen in.
Irrelevant content is the death of mobile marketing. People rush a read while multitasking. You’ll lose them if you slow them down. KISS is king. #mobilemonday
People joke about hashtag this & that but creating your own obscure hashtag will be much less successful than tying in with popular but related ones, that may be less than perfect.