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DAILY TIPS

LEO’S DAILY TIP

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Leo’s #DailyMarketingTips – Today, On Advertising

Will 2024 become the year that business takes TikTok seriously? GenZ is truly using it as a search engine over Google. What about #YouTube? The question is, is #GenZ’s searching important to your business yet? https://abcnews.go.com/Technology/gen-bypassing-google-tiktok-search-engine/story?id=88493981 #tiktokbusiness #tiktoksearch #marketingstrategy

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Leo’s #DailyMarketingTips – Today, On Public Relations

Do you seek to become an influencer? Consistency is key. So is putting your message in relevant media, social media and speaking opportunities. No time to do that? We can help. Let’s chat about growing your thought leadership. https://www.grouplevinson.com/contact-highest-rated-public-relations/ #influencermarketing #thoughtleadership #marketingstrategy

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Leo’s #DailyMarketingTips – Today, On Advertising

Ever notice how companies focus marketing to 40 & under market, when demographics show half of the population is over 60, many of whom are still active in business/casual? Check out this article suggesting a more effective strategy – intergenerational. https://hbr.org/2024/02/the-future-of-marketing-is-intergenerational #Harvardbusinessreview #HBR #marketingstrategy

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Leo’s #DailyMarketingTips – Today, On Advertising

Interesting article on, “If Millennials killed print, will Gen Z revive it?” It posits that to Gen Z, the printed word has more credibility than online and for certain info, they seek out print. True this article could be biased having been published by a print source, but the points are interesting. https://www.reutersagency.com/en/reuters-community/millennials-killed-print-will-gen-z-revive-it/ #GenZmarketing #printrules

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Leo’s #DailyMarketingTips – Today, On Public Relations

Too obvious a tip? You decide: When you speak or have an article published or are named in an industry article, do you put a post about it on your #LinkedIn, #Twitter & #facebook? Also add it to your website? I see too many who don’t. You? https://www.grouplevinson.com/thought-leadership-public-relations/ #thoughtleadership #thoughtleader #B2bspeakers

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Leo’s #DailyMarketingTips – Today, On Marketing Strategy

Guess what? Millennials and GenX are less & less on the front lines opening the doors to new suppliers and products companies use. It’s now GenZ searching leading to purchasing. How has your strategy, brand & message evolved to appeal to GenZ? Check out this article about brands evolving. https://www.ypulse.com/article/2021/04/21/these-100-year-old-brands-have-reinvented-themselves-to-reach-gen-z-millennials/ #genzmarketing #genz #marketingstrategy

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Leo’s #DailyMarketingTips – Today, On Advertising

Newsletters are a good way of keeping customers/clients up-to-date about your organization and also supports customer loyalty. Today’s trends are fewer words, more graphics to insure people not only receive the newsletter but also read it. https://www.grouplevinson.com/customer-loyalty-public-relations/ #newsletters #customerloyalty #newslettertips

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Leo’s #DailyMarketingTips – Today, On Marketing Strategy

Are guerrilla marketing techniques viable in this 2024 digital age? We think so. Using digital opens up new opportunities to use low-budget, alternative media methods to surprise customers with placement and message; & then linking it efficiently with your call to action. https://www.grouplevinson.com/public-relations-for-leads-traffic/ #guerrillamarketing #marketingstrategy #surpriseyourcustomers

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