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DAILY TIPS

LEO’S DAILY TIP

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Leo’s Daily Tip – Today, On Social Media

You may be familiar with personal communities on social media, but business specialties have communities too. Search for those relevant to your industry and join them. Not only will you get valuable information and ideas, but you’ll meet new followers who will add to your engagement and help expand your site’s relevance.

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Leo’s Daily Tip – Today, On Advertising

Advertising on Google Adwords? Take care not to use their Smart Campaign because it will use artificial intelligence to recommend key words that in many cases will be not relevant to your business. Improve your chances for suuccess – hire a professional or spend the time to set up your keyword list and campaign on

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Leo’s Daily Tip – Today, On Public Relations

Public relations enhances credibility and brand. Maximize PR value so when a story gets written, it means a third party thinks well of you. Magnify its impact by placing links to articles about you on your website, blogs, social media and more. Send out emails communicating how people have published about you.

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Leo’s Daily Tip – Today, On Public Relations

What do your employees know about your brand and marketing direction? Make time to educate your entire staff about your brand, brand points and what your company stands for so they can accurately and effectively articulate your message. It will create a sense of pride and may generate leads and opportunities

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Leo’s Daily Tip – Today, On Marketing Strategy

In many firms there is a disconnect between the advertising/marketing message and direction and what sales people are selling. Sales people must sell what the company wants them to in the manner it prescribes – not what they want to sell. Coordinate message, products and brand for successful results or get a new sales team.

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Leo’s Daily Tip – Today, On Advertising

Are your digital pages optimized for your customers’ convenience? What we mean is having at hand logo, phone number, call-to-action dynamics and other information they need to buy or take the next steps. True, it can make your pages repetitive but the last thing you want is a frustrated buyer giving up because they can’t

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