Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
You may be familiar with personal communities on social media, but business specialties have communities too. Search for those relevant to your industry and join them. Not only will you get valuable information and ideas, but you’ll meet new followers who will add to your engagement and help expand your site’s relevance.
Advertising on Google Adwords? Take care not to use their Smart Campaign because it will use artificial intelligence to recommend key words that in many cases will be not relevant to your business. Improve your chances for suuccess – hire a professional or spend the time to set up your keyword list and campaign on …
Public relations enhances credibility and brand. Maximize PR value so when a story gets written, it means a third party thinks well of you. Magnify its impact by placing links to articles about you on your website, blogs, social media and more. Send out emails communicating how people have published about you.
Optimize your Website, social media, blog and other online sites for viewing on mobile phones. More and more of your prospects and customers are reading your information on their phones, so make sure your images are appealing and your content is easy to read.
What do your employees know about your brand and marketing direction? Make time to educate your entire staff about your brand, brand points and what your company stands for so they can accurately and effectively articulate your message. It will create a sense of pride and may generate leads and opportunities
In many firms there is a disconnect between the advertising/marketing message and direction and what sales people are selling. Sales people must sell what the company wants them to in the manner it prescribes – not what they want to sell. Coordinate message, products and brand for successful results or get a new sales team.
Speaking of the optimal time to post, there is no reason one can’t post the same tip twice a day to make sure you reach more potential followers and customers. Test it out and see if or how it improves your follower engagement.
Usually I post my tips in the morning. But today’s posting at 8-ish is illustrative of my tip of today regarding experimenting with the time you post and then monitoring your engagement at different times of the day to find the optimal time to post.
One way to maximize impact with a small ad budget in print media is to utilize the same small ad repeated in the same issue of the publication. The repetition maximizes awareness to drive readers to more info on your Website.
Are your digital pages optimized for your customers’ convenience? What we mean is having at hand logo, phone number, call-to-action dynamics and other information they need to buy or take the next steps. True, it can make your pages repetitive but the last thing you want is a frustrated buyer giving up because they can’t …