Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Business-to-business companies should explore marketing automation for their companies. With a niche B2B product/service, it is much more specialized & limited in use. However, because relatively few companies do this, it can have a striking effect on a prospect to see your ad or link continue to display in their feed.
Growing a follower list in social media is valuable but ultimately, the social media companies control those lists. Make sure you own your own audience by developing your proprietary database that you can own, keep and control. Reach out to followers and connections to compile their information to keep updating your list.
Influencer marketing grows bigger and bigger, for B2B companies one idea is to enlist your current customers as influencers by having them write an article in industry media about their experience with your product or service. It’s a win-win because it promotes them while promoting you.
Did you know that for many B2B customers, the last time they learned something about your company was when it made its initial presentation? That might have been years ago. Create a campaign using newsletter, email, in-person update presentations & more to keep current customers in the loop. It helps prevent them from straying because …
Happy New Year! Great marketing campaigns start with recognizing what you have and what you have to build on. At the beginning of the year, take stock of who are your customers, followers and prospects. What is attractive about your company to these people? And how will you get more of them in the new …
Albert Einstein is credited with the quote: the definition of insanity is doing the same thing over and over again and expecting different results. In 2022, will you do the same thing? Or “create evolution” to make things happen for you? Wishing you a happy, healthy and prosperous successful New Year!
Planning for 2022: You’re not alone…most marketers don’t have enough budget to do all the things on their list. List your goals, then prioritize them. Cut from the bottom instead of cutting back from all the tasks on your list, including the most important.
Planning for 2022: Don’t just look at your marketing plans from your point of view, think about your competitors…what do you think they’ll do this year, how much will they spend and how their actions might affect your success.
Planning for 2022: If you’re like many marketers, you’ve waited to plan and commit until “after the New Year”. Check out the timeline: how long to commit, take a month or two to generate materials, put them into place, handle results-you could be into May before anything happens. Hmmm.
Planning for 2022: is your 2022 marketing budget the same as 2021 or just a set percentage over it? Why not start from zero, outline what you want to accomplish and then budget to make those goals happen.