Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
A FAVORITE QUOTE from advertising icon David Ogilvy. So true but also true is defining what it means to “sell”. Sometimes it’s not only about making the cash register ring. https://www.grouplevinson.com #davidogilvy #marketingstrategy #thoughtleadership
Interesting article about artificial intelligence (AI) and public relations. I agree that AI can be helpful in researching but not much else because if everyone is obtaining info from the same source, how will products/services/companies be distinguished? What do you think? https://www.aitimejournal.com/how-ai-is-changing-public-relations/ #AI #artificialintelligence #chatgpt
Remember way back to 2019? We used to meet customers/clients face-to-face for networking, pitches, meetings and more. Oh those were the days! In-person made connections stronger than virtual. Now that the pandemic is over, have you brought all your in-person interactions back? https://grouplevinson.com #networkingtips #inpersonmeetings #postpandemic
Here’s a little branding and marketing humor to brighten your day. Hope you always hit your target! www.grouplevinson.com #golfhumor #marketingstrategy #thoughtleadership
How many of your former prospects and clients/customers have repeat or other issues that you can help them with? How are you keeping in touch with them over the years? A monthly email newsletter helps keep you top of mind triggering repeat business & referrals. https://www.grouplevinson.com #repeatbusiness #customerretention #marketingstrategy
Everyone competes. How valuable would it be for your prospect to have already heard about you, follow your social media & seen articles you’ve written, within the context of your industry? Is thought leader for you? Let’s chat. https://www.grouplevinson.com #thoughtleadership #marketingstrategy #publicrelationsstrategy
On social media, if you’re posting and linking it to a website page, for best results, make sure you have a keyword or two in the post that matches words in the content on the website page. https:www.grouplevinson.com #highestrated #publicrelations #keywords
Stock photos are better than no photo, but the best graphics are authentic, even if the quality is less than perfect. If you’re involved in the event, ask someone to snap a photo on your camera to post. You’ll be more effective in catching people’s attention. https://www.grouplevinson.com #stockphotos #stockphotography #growingfollowers
Question: what is the most targeted mailing list you can get? Next to your own, the list from your major industry publication is best. Most likely they won’t sell it to you, but you can use it. Create your content (or call us) and then email your message through them. https://www.grouplevinson.com #b2b #b2badvertising #b2bemail
MY BOOK RECOMMENDATION OF THE MONTH: “From Those Wonderful People Who Brought You Pearl Harbor” by Jerry Della Femina. Some great funny stories about quirky clients and campaigns during the glory days of advertising. https://www.amazon.com/Those-Wonderful-Folks-Pearl-Harbor/dp/1451609906/ref=sr_1_1?keywords=from+those+wonderful+folks+who+gave+you+pearl+harbor&sr=8-1 #jerrydellafemina #favoritebooks #bestadvertisingbooks