Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Looking for referrals? Engage your employees. You never know who they know or to whom they may be related. Craft a bonus program for leads and/or for closed deals. Put a time limit on it. Then promote it to your team and see what happens. If you don’t ask, you’ll never know.
Wondering which of two ad ideas is better for you? Test them both. The beauty of digital advertising is that it is so easy and inexpensive to test ads and even headline differences. Keep your best ad as your “control” and try new concepts to continue to try and beat it. Then use that winner …
For better email marketing results, get personal with each addressee’s first name in the salutation. Make sure your database has a column for first names, then code your greeting to capture and insert the first name in each email.
When is an ad not an ad? Sometimes it’s when it’s an advertising message posted on social media. People don’t like to get pitched on social media. So make your graphic/photo look like a post not an ad, & with limited words. Click to a landing page that delivers the pitch message.
Does your organization need speakers? We have a number of interesting speakers as clients to speak to your group on the economy, higher education, construction, legal & other trends & issues. Call me to discuss scheduling a thought leader at your club or organization.
No matter what your business, developing some videos about it is valuable marketing these days. Put them on your website and populate a YouTube page with them. Effective videos educate customers about some aspect of company or product and then get found in YouTube searches.
Want to grow your social media following? One way is to talk back – to the people or companies you follow. This means to like and comment on their posts. They’ll appreciate the conversation -others will see you and consider following you too.
How’s your website look…I mean, how’s your website appearing on people’s phones. A huge number of people look at websites on their phones. Double-check and make sure that your website is coming through in a professional and attractive way that’s easy to use on devices.
Happy New Year! As you know, I post my marketing tips daily Mondays – Fridays on LinkedIn & Twitter. Arguably, the most effective way of getting new followers & leads is through referrals. So I ask you to ask one friend to follow me who might benefit from these daily marketing tips. Thanks, and thanks …
Happy New Year! My New Year’s tip for the year is one word, one concept – consistency. Whatever tactic you chose to market yourself, make sure you’re able to do it consistently. If not consistent, that marketing endeavor will surely fail.