Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Reading habits have changed…most people quickly scan content. Bullet points are a valuable device because they: – attract attention – seem easier to read – make your points better – keep readers engaged.
Creating new content all the time can be challenging, but if you’ve been in business for a while, you may have a treasure trove of good content in old forms of media. Printed newsletters for example. Repackage that content into videos, blog posts, Power Point and more.
Sometimes diversification is beneficial to your marketing mix, but not if it sacrifices consistency & impact. Better to focus more dollars and enhance frequency in one medium than to have limited frequency in many. Remember people usually need to see a message repeated 5-10 times before it resonates.
Brand confusion can be good or bad depending on your strategy. Sometimes good if your brand image is reminiscent of a giant competitor and people ascribe similar capabilities & stature to you. Bad, if people mistakenly call a competitor thinking that they’re calling you. Watch your colors, type, style & message.
Even if your product is dryly technical or legal, emotion still plays a big part in the decision to buy. Believe it or not, similar emotional feelings trigger the purchase of a Ferrari as it does for your product; for example, the customer wants to feel smarter, state-of-the-art, being right, a leader, ahead of others, …
There’s been a great deal of talk about #AI, #ChatGBT & other services being used in marketing. When it comes to advertising & public relations, the question is can AI be creative or is their learning based on what is already? And will other computers and algorithm-based analysis recognize AI-developed content & pass it over? …
For best public relations results, it is important to think like the editor or assignment desk of the media in which you wish to be published, and to write your press releases according to their style. What kind of articles & topics do they publish? Is it only news? Or do they publish opinion or …
National news can affect you. Monitor it in order to be proactive regarding your own organization. For example, how much business did Philadelphia’s Republic Bank lose due to confusion with NY’s Republic Bank that went under? How wary were financial services customers of the industry after the Bernie Madoff incident? Be proactive to reassure customers/prospects …
One tip for growing followers on social media, is to create posts that perform double duty: 1) communicating something of interest or demonstrate thought leadership & 2) post on issues that might also reach a broader audience. Most people do 1 but not 2. For example, news of a government regulation, with proper hashtags, might …
Do you have a news page on your website where you show your published articles & press releases? News adds importance in Google searches as a thought leader. Design a news page, then go for PR & populate it with articles written about you posting them on your news page.