Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
One way to create action is to make it less easy for a prospect to say no in an ad by giving them a call to action based on the options close. Write your ad to present two product options, instead of one, and ask which they’d prefer.
PR writing tip: throw out your first sentence or even your first paragraph. Why? Because many feel the need to “warm up” with a sentence or two that add little to the story or pitch. #Publicrelations writing is more effective when it gets right to the point.
Get some ideas for your marketing by using competitors to provide key word ideas. But you don’t have to ask them. Do a search on important keywords to you, especially on Twitter. See what words competitors use and generate direction for your own campaign.
I see many Twitter posts with 10plus hashtags. Studies have shown that those with more than 2 or 3 show a drop in engagement. Although that can be because of many things, use fewer hashtags and make sure they’re relevant to your post.
One hears a great deal of buzz about the idea of “stortytelling” relating to business. A great story connects with the reader because it provides a solution for them. Testimonials=storytelling. Work to get customers to tell your solutions in testimonials so you can repeat it to future propects.
How does one find the reporters who’s “beat” it is to write about your topic or industry? Do a Google search of news and articles. Click on the articles and note who the writers are? Put their names on a special list and send them your releases first.
Digital advertising is becoming more and more valuable as competition increases for generating organic awareness. Where on a page is best? Studies have shown that the average viewer starts reading around the middle of the page, not top down. So are banner ads worth the premium price?
Personalization of content in emails, ads, posts, etc. is important but what if you don’t have the persons name available or usable? Other ways to personalize include by recent purchase, action, group membership, locale and more (“Because you purchased our Hydro2020…”)
Google Alerts is an easy way to track articles and other mention of your company, people and key themes. Log into Google.com/alerts and type in your names with quotation marks around them. Also specify how often you want to receive notifications.
An easy tip to grow social media followers is remind people to follow you, even when you’re offline. Make sure that your Website, on every page, reminds people to follow you, including having a link to the sites. Remind people in your email signature, email marketing, business cards and more.