Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
#OutdoorAdvertising isn’t only billboards. If your market lives in the city, consider advertising on newstands, bus shelters, transit ads, etc. to deliver a bold, memorable message that gets reinforced every time the prospect walks or drives by your outdoor ad.
Today’s tip discusses type font boldness and the image it communicates. Boldness communicates strength and leadership. Lighter weight fonts communicate accessibility and finesse. San serif fonts communicate a modern image. Choose your font & weights appropriately to reinforce your message and brand.
Many of the leading business magazines in your industry rent their mailing lists, featuring a number of key prospects for you. Rent the list and send a monthly or quarterly e-newsletter to help keep your brand the one they think of first when they think of the products and services you provide.
Take a quick look at the home page of your Website. What is the first thing it says about your company. Is that the first point you’d like to communicate about your company? If not, it’s time to rethink your home page.
Who are the new searchers? In other words, what demographic is the person assigned to the task of initially searching out a vendor, event or opportunity? Often it is a twenty-something entry-level staffer doing this. Craft your marketing strategy to put your message and be findable in the search engines and sites where they look, …
Videos, showing your product or service, can be powerful, but obviously not if people don’t watch them. Busy execs often feel that watching a video takes too much time. One solution is creating super-short (12-15 seconds) videos and to promote in the title the short time it takes to watch.
When you show a product or service you sell, in your advertising or online, which is better – to show the product or to show the product as it is used. We suggest the latter because that way helps give customers the ability to visualize themselves using it.
As the lockdown ends, people will start meeting, dining, traveling and working at the office more. Have you thought about how will this impact your business and marketing strategy? Will things go back as they were prior to Covid or will they evolve? Will your marketing strategy evolve too?
Market research of customers is easier to do, these days, with all the digital survey tools available. Avoid the temptation of asking questions on too many topics. Keep your line of questioning tight & concise because respondents get turned off when questionnaires become cumbersome & unfocused.
Make sure your newsletter template features an easy link to get in touch with you, both near the top and at the bottom. A pop up email link can also help generate leads, but make sure you or someone in your organization monitors this email address daily.