Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
You’ve heard the phrase “the early bird catches the worm”. It relates to the speed with which an executive responds to an inquiry through your website. We get a lot of business because inquiries go right to the CEO (me), who responds immediately, while many companies’ inquiries go to low levels or spam where they …
Most business leaders say that they ”care about their customers”. But what does that really mean, especially in the eyes of the customer. Compose a list of the specific things you do to care about customers better than your competitors and make that part of your website, sales pitches and other advertising messaging.
People like to do business with companies that cause market by helping a cause from sales of products or just corporate commitment. There is a fine line between helping a cause vs. helping a political lightening rod. Take care not to be tone deaf to the other side, even if you disagree with them. Select …
Speaking of influencers, you may be able to find some close at hand. Look into employees and customers social media (without being creepy) and talk to them about engaging them. Their speaking positively about their work experience, products or pride in company can positively influence HR and sales.
There is a lot of buzz about working with “influencers” to disseminate your message and promote your company. Remember, not all influences have millions or even thousands of followers. If someone has only hundreds of the right followers, that influencer will have value for you.
Focus on building relationships (aka engaged followers) in your social media posts. Do your posts go for an instant sale, which is more easily forgotten? Or do they build relationships where prospects welcome the next post? Better to grow relationships by parking your brand in your prospects’ brains remembering you as the go to for …
In email marketing, get your most important message up first or you risk having your market tune out. Many writers feel the need to use a “warm up” sentence to give context to the reader, potentially losing them. For best results, get to the value message first.
For sales success, know your generation: Boomers, GenX, Millenials and GenZ each research products, shop and buy differently. Know your market as well as your evolving market and craft message and experience to be most successful in delivering results.
Regarding your company’s social media, coach your executive team to engage with your company’s posts to maximize growth and awareness. Get them to frequently like and reshare them to their followers to maximize engagement and to grow followers.
Are you posting on social media? For a month’s worth of posts, craft your posts to feature a diversity of content. Vary the message with tips, quotes, humor, product statements and mix it up to maximize engagement.