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DAILY TIPS

LEO’S DAILY TIP

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Leo’s Daily Tip – Today, On Advertising

Business-to-business companies should explore marketing automation for their companies.  With a niche B2B product/service, it is much more specialized & limited in use. However, because relatively few companies do this, it can have a striking effect on a prospect to see your ad or link continue to display in their feed.

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Leo’s Daily Tip – Today, On Social Media

Growing a follower list in social media is valuable but ultimately, the social media companies control those lists. Make sure you own your own audience by developing your proprietary database that you can own, keep and control. Reach out to followers and connections to compile their information to keep updating your list.

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Leo’s Daily Tip – Today, On Social Media

Influencer marketing grows bigger and bigger, for B2B companies one idea is to enlist your current customers as influencers by having them write an article in industry media about their experience with your product or service. It’s a win-win because it promotes them while promoting you.

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Leo’s Daily Tip – Today, On Advertising

Did you know that for many B2B customers, the last time they learned something about your company was when it made its initial presentation? That might have been years ago. Create a campaign using newsletter, email, in-person update presentations & more to keep current customers in the loop. It helps prevent them from straying because

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