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DAILY TIPS

LEO’S DAILY TIP

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Leo’s Daily Tip – Today, On Advertising

Digital advertising is becoming more and more valuable as competition increases for generating organic awareness. Where on a page is best? Studies have shown that the average viewer starts reading around the middle of the page, not top down. So are banner ads worth the premium price?

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Leo’s Daily Tip – Today, On Advertising

Personalization of content in emails, ads, posts, etc. is important but what if you don’t have the persons name available or usable? Other ways to personalize include by recent purchase, action, group membership, locale and more (“Because you purchased our Hydro2020…”)

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Leo’s Daily Tip – Today, On Social Media

An easy tip to grow social media followers is remind people to follow you, even when you’re offline. Make sure that your Website, on every page, reminds people to follow you, including having a link to the sites. Remind people in your email signature, email marketing, business cards and more.

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