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DAILY TIPS

LEO’S DAILY TIP

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Leo’s #DailyMarketingTips – Today, On Marketing Strategy

Do customer think you’re products or services are “too expensive?” When we hear that, we hear that a more effective job can be done to communicate value. Unless you’ve been cutting corners, it’s not the time to cut prices. It the time to help people understand the extra quality you provide. https://www.grouplevinson.com/public-relations-for-leads-traffic/ #brandstratey #marketingstrategy #brandexcellence

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Leo’s #DailyMarketingTips – Today, On Advertising

We like these tips from the #AmericanMarketing Association on using direct mail for business-to-business, especially tip#7 to create follow-up plan. Is DM still viable for B2b? They offer some valuable tips to make mail more effective. https://www.ama.org/2019/07/15/8-direct-mail-best-practices-for-b2b-marketers #directmailmarketing #directmailadvertising #b2bmarketing

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Leo’s #DailyMarketingTips – Today, On AI

Would you be embarrassed if a client found out you were using AI to write their content? I know we would be. Fortunately, GroupLevinson content is 100% human. But in case you’re questioning some content you read, check out this article on some of the most effective AI detectors. https://www.forbes.com/sites/technology/article/best-ai-content-detector-tools/?sh=34ab72c75d5e #AIdetector #AIinpublicrelations #aiinmarketing

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Leo’s #DailyMarketingTips – Today, On Social Media

Check out this interesting article about “The Top Social Media And Digital Marketing Trends To Watch In 2024.” Do you agree with these trends? Which ones are you adapting in your business? https://www.forbes.com/sites/katyfinneran/2023/12/21/the-top-social-media-and-digital-marketing-trends-to-watch-in-2024/?sh=3478e64d2f17 #socialmediatrends #2024socialmediatrends #socialmediamarketing

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Leo’s #DailyMarketingTips – Today, On Thought Leadership

You, yes YOU can be a thought leader. Have you ever thought about it, being recognized in your industry as one of the leading thinkers and experts? Check out GroupLevinson’s Thought Leadership program of ghost writing articles, frequent social media posting, speaking engagements and more to enhance your own leadership image. https://www.grouplevinson.com/thought-leadership-public-relations #thoughtleadership #brandleadership #industryguru

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Leo’s #DailyMarketingTips – Today, On Social Media

Many B2b and professional services companies overlook X (formerly Twitter)  in their social media plans. But it is a growing platform and especially strong for reaching the media with your business’ news, as well as many others. https://www.grouplevinson.com/public-relations-for-leads-traffic/ #socialmediamarketing #strategicplanning #marketingstrategy

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Leo’s #DailyMarketingTips -Today, On Marketing Strategy

Don’t be like a department store and feel like you have to promote every department (or for B2b businesses, every service you provide). Focus your message on one bigger picture so potential customers/clients understand precisely what you do and your benefit for them. https://www.grouplevinson.com/public-relations-for-leads-traffic/ #targetmarketing #marketingfocus #marketingstrategy

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Leo’s #DailyMarketingTips – Today, On Advertising

What’s the difference between an email and a newsletter that gets sent by email? Viewers see a newsletter as a vehicle for delivering news (obviously) more objectively. They’ll open their mind to reading it, including your subtle promotional messages. https://www.grouplevinson.com/brand-leadership-public-relations #brandleadership #newslettermarketing #ristorantelucca

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