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DAILY TIPS

LEO’S DAILY TIP

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Leo’s Daily Tip – Today, On Public Relations

Most business leaders say that they ”care about their customers”. But what does that really mean, especially in the eyes of the customer. Compose a list of the specific things you do to care about customers better than your competitors and make that part of your website, sales pitches and other advertising messaging.

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Leo’s Daily Tip – Today, On Social Media

Speaking of influencers, you may be able to find some close at hand. Look into employees and customers social media (without being creepy) and talk to them about engaging them. Their speaking positively about their work experience, products or pride in company can positively influence HR and sales.

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Leo’s Daily Tip – Today, On Social Media

There is a lot of buzz about working with “influencers” to disseminate your message and promote your company. Remember, not all influences have millions or even thousands of followers. If someone has only hundreds of the right followers, that influencer will have value for you.

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Leo’s Daily Tip – Today, On Social Media

Focus on building relationships (aka engaged followers) in your social media posts. Do your posts go for an instant sale, which is more easily forgotten? Or do they build relationships where prospects welcome the next post?  Better to grow relationships by parking your brand in your prospects’ brains remembering you as the go to for

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Leo’s Daily Tip – Today, On Advertising

In email marketing, get your most important message up first or you risk having your market tune out. Many writers feel the need to use a “warm up” sentence to give context to the reader, potentially losing them. For best results, get to the value message first.

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