Brand authenticity is key to a successful personal thought leadership brand or your company’s brand. When people believe you are genuine and not “trying to sell them”, they more easily respond to your messages and influence. Check out this interesting article: https://www.forbes.com/sites/forbescommunicationscouncil/2021/03/23/my-top-five-tips-for-utilizing-public-relations-pr-to-grow-your-business/ #thoughtleadership #authenticmarketing #brandauthenticity