Clients from time to time come to me to discuss selling their products at discounts to help boost sales. Generally, I’m against discounts because if value is communicated, customers will always pay for value. I’ve seen that a discount rarely motivates most people to buy, it merely loses margin from people who were planning to buy anyway. https://www.grouplevinson.com/public-relations-for-leads-traffic/ #merchandisingtips #strategicplanning #valuemarketing