Leo’s #DailyMarketingTips – Today, On Marketing Strategy
Nov 16, 2023
Is there a generational divide in marketing? Many marketers don’t consider how 20 and 30 year olds research and buy products, especially business-to-business (#B2B) products. Often they’re the first ones tasked with developing short lists of vendors and may not see you. https://adage.com/article/jefferson/targeting-age-groups-understanding-generational-marketing/2246656 #adage #generationalmarketing #generationaldivide #marketingstrategy