Budgeting for 2024? Is your plan the same old? Or will you build in a portion (10-15%?) to take some risk: perhaps outreach to a new market, new medium or new demographic? Example, how will your lead generation succeed in generating leads from 20 & 30 year olds searching for your products/services? https://www.grouplevinson.com/public-relations-for-leads-traffic/ #marketingbudget #advertisingbudget #prbudget