WHAT
DO
YOU
WANT?

CEO’s and CMO’s need to be able to articulate what their brand means, and then be able to communicate that vision to their entire team. They should reinforce that vision to their teams continually. Too frequently there is a disconnect here, meaning that the CEO has one vision and the marketing/service/manufacturing teams pull against him/her having another brand vision.

#brandstrategy #branding #thoughtleadership