Leo’s #DailyMarketingTips – Today, On Book Recommendation
Oct 2, 2023
MY BOOK RECOMMENDATION OF THE MONTH: “Making Ads Pay” by John Caples, one of the greatest copy writers ever. I especially like his story about the classic headline, “They Laughed When I Sat Down to the Piano…” If you’re a writer or in advertising, this book is a must! https://www.amazon.com/Making-Ads-Pay-Successful-Copywriting/dp/048648601X/ref=sr_1_1?keywords=making+ads+pay+john+caples&sr=8-1
#johncaples #favoritebooks #bestadvertisingbooks