We like these tips from the #AmericanMarketing Association on using direct mail for business-to-business, especially tip#7 to create follow-up plan. Is DM still viable for B2b? They offer some valuable tips to make mail more effective. https://www.ama.org/2019/07/15/8-direct-mail-best-practices-for-b2b-marketers #directmailmarketing #directmailadvertising #b2bmarketing