Is your product or service a little more complicated to describe? Or how do you get potential customers to understand that they need your product of service? Create an explainer video, which is a charming short video to do the job. Post it on your website as well as on your social media. You can send it in prospecting emails too. https://www.youtube.com/@FMCostContainment explainervideo #shortformvideo #marketingstrategy