There are a number of reasons to post online: 1) followers, 2) clicks, 3) leads, 4) awareness, 5) thought leadership, 6) brand leadership and others. Each one takes a different message and strategy, perhaps even different social media portals. Make sure your messages help you reach your goals. https://www.grouplevinson.com/public-relations-for-leads-traffic/ #Socialmediastrategy #thoughtleadership #marketingstrategy