How do classify yourself as a manager-expense cutter, revenue generator or hybrid? Most are expense cutters, which is somewhat easier, but the danger is, it can reduce the power & stature of one’s organization. Also, expense cutting has its limits. Being a revenue generator, which often involves dynamic creativeness & marketing, has unlimited potential to grow organizations. https://www.grouplevinson.com/public-relations-for-leads-traffic/ #emailmarketing #thoughtleadership #marketingstrategy