What do you know about your direct competitors – message, pricing, strategy, tactics, media, etc.? What do you know about other, non-direct competitors (even giant companies) in your space? Knowing how your brand & message relates to the market and to competitors is valuable for maximizing marketing success. https://www.grouplevinson.com/public-relations-for-leads-traffic/ #leadgenerating #marketingstrategy #marketingtips