I wish I was behind this brilliant marketing, but I’m not.  Still, this is an important story how an iconic brand updated to stay iconic. If you subscribe to the Journal, click here to read or send me a note and I’ll send you the article to read. Plus in 2026, let’s chat about strategies to update your core target market and message. https://www.wsj.com/business/retail/ralph-lauren-was-always-cool-now-gen-z-knows-why-2953032c?st=m59gpU&reflink=desktopwebshare_permalink #marketingstrategy #marketinggoals #thoughtleadership