Why do growth businesses fail to scale? Check out this article: “Only 14% of Businesses Successfully Scale Innovations – And It’s Usually a Marketing Failure.” If one’s in-house marketing dept. is just capable of status-quo growth, it’s unlikely they have the innovation, creativity and skill to make scale happen.  https://growthleadersnews.com/innovation-scaling-why-86-fail-by-2026/ #growthtoscale #brandleadership #marketingcreativity