Do you know what the “Lemming Theory” is? A lemming is a small rodent linked to the (untrue) theory that a certain point, they blindly follow each other off a cliff to commit mass suicide. What does that have to do with PR? Is your PR strategy following competitors (off a cliff) or is it innovating brand and thought leadership? https://www.thenakedscientists.com/articles/interviews/myth-truth-about-lemmings #lemmingtheory #marketingstrategy #PRstrategy