Three worst marketing handles we hear: 1) “we really care about our customers,” “we have the largest selection (of products or services),” and “we have the lowest price/fee.” Why bad? Because everyone says some form of them. Distinguish your brand and sales appeal with something truly unique, meaningful and valuable. https://www.grouplevinson.com/brand-leadership-public-relations/ #branding #brandstrategy #marketingstrategy