Like him or not, Donald Trump & the media strategy he used in his recent campaign was innovative and pointed to the future of advertising. Legacy media were overshadowed by new media that overcame them in effectiveness. Check out this professor’s paper on the phenomenon-a must read for those in advertising-a long read but well worthwhile. https://www.researchgate.net/publication/386146096_Strategic_Use_of_Social_Media_and_Podcasts_in_Donald_Trump’s_2024_Presidential_Campaign #advertisingstrategy #mediabuying #futureofadvertising