I’ve always wondered why more clients don’t budget for pay-per-click (PPC) advertising. It’s perfectly targeted to prospects engaged in a search (Google search, for example) for something specific-a product or service that you offer. It can put you at the top of those they consider-very little waste and your focused landing page link can lead them to your closing the sale. https://www.grouplevinson.com/public-relations-for-leads-traffic/ #payperclickadvertising #thoughtleadership #marketingstrategy