Leo’s Daily Tips – Today, On Marketing Strategy
May 15, 2023
Even if your product is dryly technical or legal, emotion still plays a big part in the decision to buy. Believe it or not, similar emotional feelings trigger the purchase of a Ferrari as it does for your product; for example, the customer wants to feel smarter, state-of-the-art, being right, a leader, ahead of others, etc. Craft your message to tie in your product/services to appeal to the emotions your customers have.