WHAT
DO
YOU
WANT?

Planning marketing for 2022? What’s your goal? (COMMON MISCONCEPTION: ONLY to generate leads). Some other valuable goals: 1) to reinforce sales team, 2) create product/service awareness, 3) promote customer loyalty, 4) introduce a new product/service, 5) sustain interest leading to a prolonged close, 6) to enhance culture internally, etc.