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For better search engine optimization (SEO) for articles linked on your website, use an easy to read URL name. Make it so humans understand it and search engines will too. For example, instead of naming your link https://bizjournal.com/blog/article 10901234 which says nothing and goes no where, use the link: https://grouplevinson.com/wp-content/uploads/2021/03/Biz-Journal-Trends-that-will-disrupt-redefine-marketing-in-2021-Philadelphia-Business-Journal.pdf