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DAILY TIPS

LEO’S DAILY TIP – TODAY, ON ADVERTISING

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Leo’s Daily Tip – Today, On Marketing Strategy

Aug 18, 2022

In B2B marketing programs, many companies confuse the decisionmaker who signs the purchase order with the decisionmaker who researches and decides which vendors to consider in the first place. They direct their campaign to the former when it should be the later…or better yet, to both.

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