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DAILY TIPS

LEO’S DAILY TIP – TODAY, ON ADVERTISING

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Leo’s Daily Tip – Today, On Marketing Strategy

Jan 10, 2022

In marketing, we become concerned with numbers and reaching mass numbers. However for B2B companies, creating a campaign using the philosophy “targeting a prospect of one” can be most effective. For example, if you manufacture a valve that is used by a certain type of engineer, your goal should be to reach that engineer/specifier. Targeted & personal will work best.

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