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DAILY TIPS

LEO’S DAILY TIP – TODAY, ON ADVERTISING

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Leo’s Daily Tip – Today, On Marketing Strategy

Apr 30, 2021

Be wary of comparing your product or company to a named competitor. Don’t give your customers any ideas about vendors to consider. Unless that competitor has greater than 50% market share, let customers figure it out for themselves who they’ll compare. Develop a list of your advantages and benefits that stands on its own, no matter who is being compared.

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