Leo’s Daily Tip – Today, On Corporate Culture
Nov 10, 2021
Your internal brand (aka corporate culture) may be different from your company brand. An internal brand is a PROMISE:
– to excel in the pursuit of specific business goals,
– and to preserve a distinctive environment,
– all the while standing for certain principles.
It should be unique to your company and communicate why someone should be proud to work for your company and PREFER to work there.