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DAILY TIPS

LEO’S DAILY TIP – TODAY, ON ADVERTISING

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Leo’s Daily Tip – Today, On Brand Strategy

Nov 24, 2020

The best branding strategy and/or content message is to focus on the meaningful promise that differentiates your company. Especially if you are in a business with a goodly number of competitors, a message that you’re among the best in the industry will perform less effectively than a differentiating message that resonates.

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