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DAILY TIPS

LEO’S DAILY TIP – TODAY, ON ADVERTISING

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Leo’s Daily Tip – Today, On Advertising

Oct 8, 2021

While we’re on the topic of direct mail, we’ve seen estimates showing that adding personalization to email or direct mail marketing improves “open” rates by over 50%. Simply addressing to the person instead of a generic greeting will help. Having their name at the beginning of the letter improves results even more.

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