Leo’s Daily Marketing Tips – Today, On Advertising
Mar 21, 2023
Direct mail can be expensive. One way to reduce costs is to use the USPS Every Door Direct Mail (EDDM) program and blanket a targeted geographic area with a mailer. https://eddm.usps.com/eddm/select-routes.htm It’s also a good way to test a product or message on a smaller scale before rolling it out.