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DAILY TIPS

LEO’S DAILY TIP – TODAY, ON ADVERTISING

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Leo’s Daily Advertising Tip – Strategic Planning

Jul 23, 2014

If you sell the abstract (consulting time, insurance, etc.) you still need to sell customers something tangible (a specific program) to buy. Just asking them to open their pocketbook and trust you isn’t imaginable and usually won’t result in a close.

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