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DAILY TIPS

LEO’S DAILY TIP – TODAY, ON ADVERTISING

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Leo’s Daily Ad Tip – The “Logo Switch Test”®

Feb 15, 2013

Does your message pass the “Logo Switch Test”®? Switch a competitor’s logo with yours on your ad, Website etc. If it still makes sense. Your message isn’t distinctive enough.

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