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DAILY TIPS

LEO’S DAILY TIP – TODAY, ON ADVERTISING

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Leo’s Daily Ad Tip – Pay-Per-Click Advertising

Dec 3, 2013

Pay per click copy should often NOT state the obvious. For example using the word “holiday” is much used but probably won’t bring as much interest in your ad as more item specific copy.

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