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DAILY TIPS

LEO’S DAILY TIP – TODAY, ON ADVERTISING

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Leo’s Daily Ad Tip – Advertising

Feb 3, 2014

Hey SuperBowl ad creatives! Just a reminder that commercials are supposed to sell clients’ products. As Benton & Bowles said, “It’s not creative unless it sells.” Entertainment without selling is art and I doubt that clients want to pay you for art.

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