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LEO’S DAILY TIP – TODAY, ON ADVERTISING

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Leo’s Daily Tip – Today, On Website Design

There is a fine line separating whether your website home page is too wordy or not wordy enough. If your home page greets the reader with mostly words, it will appear to be too tedious and time consuming. Yet just a photo without a concise description of your mission will give the impression that readers

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Leo’s Daily Tip – Today, On Website Design

Common SEO misconception: did you know that meta descriptions have nothing to do with search ranking? However they have a lot to do with whether the public clicks on your link in the search results they look over, because meta description is the descriptive copy under the link. Write it for the searcher not the

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Leo’s Daily Tip – Today, On Website Design

Make your first impression count on your website’s home page. Do one of two things: 1) communicate the single most important distinguishing thing about your company or product in a “boom” moment. 2) make a benefit statement that you are confident will engage and intrigue the prospect and make them want to know more. Write

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Leo’s Daily Tip – Today, On Website Design

Is your company’s website optimized for speedy loading? People hate to wait and may even move to another site. To check, search out any one of numerous free testing sites. Type in the full https://www.(websiteURL) Realistically, good or better speed ratings are fine. But if you’re in the red zone, it’s important to make changes

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