Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Common SEO misconception: did you know that meta descriptions have nothing to do with search ranking? However they have a lot to do with whether the public clicks on your link in the search results they look over, because meta description is the descriptive copy under the link. Write it for the searcher not the …
Make your first impression count on your website’s home page. Do one of two things: 1) communicate the single most important distinguishing thing about your company or product in a “boom” moment. 2) make a benefit statement that you are confident will engage and intrigue the prospect and make them want to know more. Write …
Is your company’s website optimized for speedy loading? People hate to wait and may even move to another site. To check, search out any one of numerous free testing sites. Type in the full https://www.(websiteURL) Realistically, good or better speed ratings are fine. But if you’re in the red zone, it’s important to make changes …
Keywords are not only perfect spellings and grammatically correct phrases. If customers frequently misspell words or misuse wording in phrases, also use those in content & search terms you include on your website, social media sites and other ways to get your company found.
This may be an obvious tip these days, but it’s important to optimize your website for mobile. More than half of Americans view digital media on their mobile device. Make sure your web content is attractive and easy to read on mobile.
Many feel that their website “doesn’t do anything” but they need it anyway to be in business these days.” That rationale is likely why most companies have mediocre to poor websites that don’t answer why the customer is there to begin with. How well does yours distinguish your brand, create first impressions, provide wanted info …
Optimize your Website, social media, blog and other online sites for viewing on mobile phones. More and more of your prospects and customers are reading your information on their phones, so make sure your images are appealing and your content is easy to read.
One of the big advantage of digital advertising is your ability to measure data and results. Although growth in followers and engagement is interesting, it may not be the valuable data to track. Analyze specific product purchases, new customers gained, repeat business, order size and others for more effective planning.
How effective is your website? Take a moment and ask yourself what are the three most important pieces of information or questions that customers seek most when they visit your website, as well as the 3 most important things you want to tell them? Now take a hard look at your website, especially the home …
Hooray! Our new Website is live! Check it out by visiting https://www.grouplevinson.com It’s a concise, clear presentation of what we do for clients, together with many brief Success Stories about the many ways we’ve helped clients grow their businesses and their brands. We hope you like it!