Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
How effective is your website? Take a moment and ask yourself what are the three most important pieces of information or questions that customers seek most when they visit your website, as well as the 3 most important things you want to tell them? Now take a hard look at your website, especially the home …
Hooray! Our new Website is live! Check it out by visiting https://www.grouplevinson.com It’s a concise, clear presentation of what we do for clients, together with many brief Success Stories about the many ways we’ve helped clients grow their businesses and their brands. We hope you like it!
Take a quick look at the home page of your Website. What is the first thing it says about your company. Is that the first point you’d like to communicate about your company? If not, it’s time to rethink your home page.
For better SEO (search engine optimization), import your blog into your website. If they are on separate URL’s, put a redirect from that URL to a new page on your site. Placing the blog as an iframe window is not a good SEO practice and won’t be fully responsive.
Many take the easy way out and connect ad links to home pages of their Website. Not only does this frustrate the viewer by making them then search for the information or product that motivated their click, but it stifles SEO (search engine optimization) success. Create a landing page. Load it with keywords. And make …
What do people see on the home page of your Website without having to scroll down further? That is most people’s first impression of your company. Do you think the message is meaningful to customers and potential customers? Does it sum up your company, product or brand message? What about it would make someone want …
Is your Website asking visitors to do something, like place an order or contact you about retaining your services? Too often Websites just exist like a reference book, there for reading but not much else. Turn your Website into a call to action and you’ll experience more conversions leading to sales.
Is your website’s home page too clever or creative so that it obscures the main message about your company you want a prospect to get the first few seconds they view it? Make sure it communicates a quick snapshot of what your business does and its main advantages, together with an easy way to get …
Most likely your marketing tactics have changed during the lockdown. Perhaps even your marketing message has changed. Have you remembered to change the message and tactics on your Website? Most likely your Website needs to be redone to reflect your new normal.
Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – when was the last time you looked at your Website on your phone? Check it. It may need to be redesigned for mobile-friendly as more sites are accessed by device.