Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Your website’s load time, both online and mobile, can have a lot to do with it’s ranking on search engines AND its usefulness in moving visitors to becoming customers. Double check your load time and improve it. Even 1 second improvement can have a major difference.
How is your website set up to enhance search engine optimization? One check is to make sure your meta tags, labels and descriptions are set up or optimized, and have keywords that connect with the pages they’re on. Make sure these are set up on each page.
Take a look at your website’s home page. What is your message? What does a new prospect see? Is your message only about what you do? Or is it about how you solve your customers’ challenges in an exceptional way. Does your message promote your market leadership in those solutions? If not, your web message …
How’s your website look…I mean, how’s your website appearing on people’s phones. A huge number of people look at websites on their phones. Double-check and make sure that your website is coming through in a professional and attractive way that’s easy to use on devices.
On your “About Us” page, don’t just tell the history of your company, tell the story in a way that it communicates your unique advantages for the customer and when they were added. For example, in such and such year, we tripled the size of our quality control dept.
What message does your website and other advertising convey upon first glance from a prospect or customer? Does it concisely answer: What do you do? Or even better: What do you do (in terms that are meaningful, from the customer’s perspective)?
Does your website just provide information or does it also promote conversion? To some extent, it should do both. But most forget about the conversion function – meaning messaging driving visitors to reach out to you to become customers.
There is a fine line separating whether your website home page is too wordy or not wordy enough. If your home page greets the reader with mostly words, it will appear to be too tedious and time consuming. Yet just a photo without a concise description of your mission will give the impression that readers …
Is your website too wordy? We know you want to tell everything about your products & services, but wordiness is off-putting to viewers. In this day & age, use large photos or videos with limited words. If they want more info, give them a link to a wordy pop-up page, but fewer words on the …
Improving your website’s search engine optimization can begin with your page title. Does your website have them? A missing title is the leading cause of search issues. Each page should have one title, concisely written. No duplicates of that title should appear on any other pages.