Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Many feel that their website “doesn’t do anything” but they need it anyway to be in business these days.” That rationale is likely why most companies have mediocre to poor websites that don’t answer why the customer is there to begin with. How well does yours distinguish your brand, create first impressions, provide wanted info …
Optimize your Website, social media, blog and other online sites for viewing on mobile phones. More and more of your prospects and customers are reading your information on their phones, so make sure your images are appealing and your content is easy to read.
One of the big advantage of digital advertising is your ability to measure data and results. Although growth in followers and engagement is interesting, it may not be the valuable data to track. Analyze specific product purchases, new customers gained, repeat business, order size and others for more effective planning.
How effective is your website? Take a moment and ask yourself what are the three most important pieces of information or questions that customers seek most when they visit your website, as well as the 3 most important things you want to tell them? Now take a hard look at your website, especially the home …
Hooray! Our new Website is live! Check it out by visiting https://www.grouplevinson.com It’s a concise, clear presentation of what we do for clients, together with many brief Success Stories about the many ways we’ve helped clients grow their businesses and their brands. We hope you like it!
Take a quick look at the home page of your Website. What is the first thing it says about your company. Is that the first point you’d like to communicate about your company? If not, it’s time to rethink your home page.
For better SEO (search engine optimization), import your blog into your website. If they are on separate URL’s, put a redirect from that URL to a new page on your site. Placing the blog as an iframe window is not a good SEO practice and won’t be fully responsive.
Many take the easy way out and connect ad links to home pages of their Website. Not only does this frustrate the viewer by making them then search for the information or product that motivated their click, but it stifles SEO (search engine optimization) success. Create a landing page. Load it with keywords. And make …
What do people see on the home page of your Website without having to scroll down further? That is most people’s first impression of your company. Do you think the message is meaningful to customers and potential customers? Does it sum up your company, product or brand message? What about it would make someone want …
Is your Website asking visitors to do something, like place an order or contact you about retaining your services? Too often Websites just exist like a reference book, there for reading but not much else. Turn your Website into a call to action and you’ll experience more conversions leading to sales.