Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
On your “About Us” page, don’t just tell the history of your company, tell the story in a way that it communicates your unique advantages for the customer and when they were added. For example, in such and such year, we tripled the size of our quality control dept.
What message does your website and other advertising convey upon first glance from a prospect or customer? Does it concisely answer: What do you do? Or even better: What do you do (in terms that are meaningful, from the customer’s perspective)?
Does your website just provide information or does it also promote conversion? To some extent, it should do both. But most forget about the conversion function – meaning messaging driving visitors to reach out to you to become customers.
There is a fine line separating whether your website home page is too wordy or not wordy enough. If your home page greets the reader with mostly words, it will appear to be too tedious and time consuming. Yet just a photo without a concise description of your mission will give the impression that readers …
Is your website too wordy? We know you want to tell everything about your products & services, but wordiness is off-putting to viewers. In this day & age, use large photos or videos with limited words. If they want more info, give them a link to a wordy pop-up page, but fewer words on the …
Improving your website’s search engine optimization can begin with your page title. Does your website have them? A missing title is the leading cause of search issues. Each page should have one title, concisely written. No duplicates of that title should appear on any other pages.
When was the last time you changed or updated your website? Does it accurately represent your company and products, especially now providing solutions for customers post-pandemic? Are case studies and media mentions updated? Plan to review this frequently.
Speaking of responding, how often do you respond to the email address shown on your website? Also, who receives or sees this email? And how quickly? We get new leads every month from ours. Our recommendation is to have the boss or sales head check this daily.
As much as I am a fan of social media links, don’t put them at the top of your Website because if a viewer clicks on those first, you may lose them from reading your website. Instead put them on the bottom of pages and especially in the contact us page.
One way to rank higher, starts with a search on a key phrase that’s important to your company’s marketing. What’s your position? To rank higher, check out those competitors ahead of you. What keywords do they use? How are their websites structured? What content & links do they have?