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LEO’S DAILY TIP – TODAY, ON ADVERTISING

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Oct 18, 2022
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Leo’s Daily Tip – Today, On Public Relations

Keep your public relations media list “healthy” by keeping it up-to-date. There is a lot of turnover in journalism, refresh or completely update your media list every year or two. In the meantime, search your keywords to find new journalists in your specialty.

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Oct 6, 2022
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Leo’s Daily Tip – Today, On Trade Show Marketing

More about trade shows: think the whole process through a month before and after. How will you invite people to your booth, schedule appointments, tailor your website to the show, have info for them to see & generate post-show communication to those who did and did not visit your booth.

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Aug 15, 2022
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Leo’s Daily Tip – Today, On Social Media

Do you know that YouTube is the second largest search engine, next to Google? Do you have a presence on YouTube that is anchored by keywords to attract your customers? Populate it with videos, product demos, thought leadership talks, etc.

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Mar 8, 2022
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Leo’s Daily Tip – Today, On Public Relations

Socially conscious marketing, or cause marketing, is a valuable trend in 2022. For best results, relate the cause to your business, so it looks genuine and not contrived. Get employees involved providing ideas on the causes to support to build pride and employee loyalty in your company.

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Jan 27, 2022
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Leo’s Daily Tip – Today, On Social Media

Tip on growing more social media followers/customers?  Add a forward to a friend link or button on your email, ad or post. Remind your readers to send your words of wisdom along to people they know and grow your own audience. Hint. Hint.

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Aug 11, 2021
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Leo’s Daily Tip – Today, On Social Media

Many companies have different social media handles across their media. To make it easier for people, especially customers/prospects to follow, try to make the handles the same. Also coordinate headers to adapt your website graphic & message to present a unified brand image across the board.

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May 4, 2021
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Leo’s Daily Tip – Today, On Digital Advertising

How B2B advertisers discover where their market is spending time online? Targeting your digital message to your market is key to success, but there are so many options. One tip: do your own google search for some general industry keywords. Check out the blogs and media that come up first. Often those are good indicators

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Apr 2, 2021
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Leo’s Daily Tip – Today, On Advertising

Many companies focus on marketing to create the sale but few think about repeat business after the sale. Develop campaigns directed to current and previous customer lists to get them to make repeat purchases. Example:  send email to them monthly or quarterly to remind them of you while stimulating additional sales.

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