Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Do you know that YouTube is the second largest search engine, next to Google? Do you have a presence on YouTube that is anchored by keywords to attract your customers? Populate it with videos, product demos, thought leadership talks, etc.
We have all learned that ALL CAPS CAN MEAN SHOUTING in email and social media. But all caps, used judiciously and occasionally, can focus interest and make a KEY POINT or fact stand out.
Socially conscious marketing, or cause marketing, is a valuable trend in 2022. For best results, relate the cause to your business, so it looks genuine and not contrived. Get employees involved providing ideas on the causes to support to build pride and employee loyalty in your company.
Tip on growing more social media followers/customers? Add a forward to a friend link or button on your email, ad or post. Remind your readers to send your words of wisdom along to people they know and grow your own audience. Hint. Hint.
Many companies have different social media handles across their media. To make it easier for people, especially customers/prospects to follow, try to make the handles the same. Also coordinate headers to adapt your website graphic & message to present a unified brand image across the board.
How B2B advertisers discover where their market is spending time online? Targeting your digital message to your market is key to success, but there are so many options. One tip: do your own google search for some general industry keywords. Check out the blogs and media that come up first. Often those are good indicators …
Many companies focus on marketing to create the sale but few think about repeat business after the sale. Develop campaigns directed to current and previous customer lists to get them to make repeat purchases. Example: send email to them monthly or quarterly to remind them of you while stimulating additional sales.
When we ask clients to tell us things that are new or unique about their business, they often have difficulty because they are too close to it. How do you fare at this? Try and list 3 things that distinguish your company from competitors. If you struggle with this list, perhaps outside eyes (hint: ours) …
Most marketers focus on the top (new leads) and bottom (closing the sale) of the marketing funnel. But don’t ignore the middle. The middle is where prospects learn more about the product/company, compare with others and make their decision to buy.
Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – Six media that are especially effective for use during the reentry period are: 1) social media, 2) email, 3) direct mail, 4) digital advertising and 5) outdoor billboards and 6) trade media.