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LEO’S DAILY TIP – TODAY, ON ADVERTISING

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

May 4, 2021
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Leo’s Daily Tip – Today, On Digital Advertising

How B2B advertisers discover where their market is spending time online? Targeting your digital message to your market is key to success, but there are so many options. One tip: do your own google search for some general industry keywords. Check out the blogs and media that come up first. Often those are good indicators

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Apr 2, 2021
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Leo’s Daily Tip – Today, On Advertising

Many companies focus on marketing to create the sale but few think about repeat business after the sale. Develop campaigns directed to current and previous customer lists to get them to make repeat purchases. Example:  send email to them monthly or quarterly to remind them of you while stimulating additional sales.

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Sep 16, 2020
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Leo’s Daily Tip – Today, On Marketing Strategy

Most marketers focus on the top (new leads) and bottom (closing the sale) of the marketing funnel. But don’t ignore the middle. The middle is where prospects learn more about the product/company, compare with others and make their decision to buy.

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Mar 17, 2020
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Leo’s Daily Tip – Today, On Crisis Marketing

Rational marketing during #Covid-19 crisis – people are home looking at their computers. While most companies cut out advertising, step up your digital advertising and blogging and make an impression with less competition. #coronavirus #covid19

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