Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Many companies focus on marketing to create the sale but few think about repeat business after the sale. Develop campaigns directed to current and previous customer lists to get them to make repeat purchases. Example: send email to them monthly or quarterly to remind them of you while stimulating additional sales.
When we ask clients to tell us things that are new or unique about their business, they often have difficulty because they are too close to it. How do you fare at this? Try and list 3 things that distinguish your company from competitors. If you struggle with this list, perhaps outside eyes (hint: ours) …
Most marketers focus on the top (new leads) and bottom (closing the sale) of the marketing funnel. But don’t ignore the middle. The middle is where prospects learn more about the product/company, compare with others and make their decision to buy.
Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – Six media that are especially effective for use during the reentry period are: 1) social media, 2) email, 3) direct mail, 4) digital advertising and 5) outdoor billboards and 6) trade media.
Leo’s Rational Marketing Tips For A Quicker #Covid19 Crisis Comeback – Thank customers who have continued to do business with you during the quarantine. They are the backbone of your business. #coronavirus #covid19
Leo’s Daily Tip: Rational marketing during #Covid19 crisis– People don’t want to be reminded about these circumstances, so put a positive, upbeat, helpful tone to your message. If appropriate, work your product or service into it. #coronavirus #covid19us
Leo’s Daily Tip: Rational marketing during #Covid19 crisis–While most companies have turned out the lights on their marketing programs, get the jump on competitors by keeping your message out there through social media, email, publicity in industry media and more. #coronavirus #covid19us
Rational marketing during #Covid-19 crisis – people are home or staying home. How could your company be helpful to them? Promote those services: hmmm, wonder why companies like banks aren’t marketing apps that permit banking from home or office? #coronavirus #covid19
Rational marketing during #Covid-19 crisis – people are home looking at their computers. While most companies cut out advertising, step up your digital advertising and blogging and make an impression with less competition. #coronavirus #covid19
Professional photography and videos are terrific, but when it comes to social media, sometimes “amateur” photos and videos showing your product enhances crediblity, provides immediacy and give a realistic view of your product or service and its use.