Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Economic signs point to the US heading into a recession, if it’s not already there. Are you planning to make cuts in your marketing program. Or are you beefing it up in order to boost awareness and gain market share from competitors who are no longer on the radar and top of mind?
Key word tip: wonder about the best key words to use in your industry? Make a list of the words/phrases you think. Then do your own google searches for them. What comes up with your search – competitors, key info, customers? Pick the words that are most relevant to your marketing goals.
When was the last time you took a look at your social media headers and copy. Check your business and personal sites to make sure you have the latest graphics that are consistent with your brand. Also, take a moment to update the information in your profile and other details.
Last week we said that digital advertising can become like the wallpaper in that you stop noticing it after a while. But if you still have a successful ad, keep using it as your control ad and develop new ads to try and beat its results.
Keep your public relations media list “healthy” by keeping it up-to-date. There is a lot of turnover in journalism, refresh or completely update your media list every year or two. In the meantime, search your keywords to find new journalists in your specialty.
More about trade shows: think the whole process through a month before and after. How will you invite people to your booth, schedule appointments, tailor your website to the show, have info for them to see & generate post-show communication to those who did and did not visit your booth.
Do you know that YouTube is the second largest search engine, next to Google? Do you have a presence on YouTube that is anchored by keywords to attract your customers? Populate it with videos, product demos, thought leadership talks, etc.
We have all learned that ALL CAPS CAN MEAN SHOUTING in email and social media. But all caps, used judiciously and occasionally, can focus interest and make a KEY POINT or fact stand out.
Socially conscious marketing, or cause marketing, is a valuable trend in 2022. For best results, relate the cause to your business, so it looks genuine and not contrived. Get employees involved providing ideas on the causes to support to build pride and employee loyalty in your company.
Tip on growing more social media followers/customers? Add a forward to a friend link or button on your email, ad or post. Remind your readers to send your words of wisdom along to people they know and grow your own audience. Hint. Hint.