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LEO’S DAILY TIP – TODAY, ON ADVERTISING

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Aug 11, 2021
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Leo’s Daily Tip – Today, On Social Media

Many companies have different social media handles across their media. To make it easier for people, especially customers/prospects to follow, try to make the handles the same. Also coordinate headers to adapt your website graphic & message to present a unified brand image across the board.

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May 4, 2021
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Leo’s Daily Tip – Today, On Digital Advertising

How B2B advertisers discover where their market is spending time online? Targeting your digital message to your market is key to success, but there are so many options. One tip: do your own google search for some general industry keywords. Check out the blogs and media that come up first. Often those are good indicators

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Apr 2, 2021
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Leo’s Daily Tip – Today, On Advertising

Many companies focus on marketing to create the sale but few think about repeat business after the sale. Develop campaigns directed to current and previous customer lists to get them to make repeat purchases. Example:  send email to them monthly or quarterly to remind them of you while stimulating additional sales.

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Sep 16, 2020
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Leo’s Daily Tip – Today, On Marketing Strategy

Most marketers focus on the top (new leads) and bottom (closing the sale) of the marketing funnel. But don’t ignore the middle. The middle is where prospects learn more about the product/company, compare with others and make their decision to buy.

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