Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Your use of hashtags is key in growing followers. Use them on each post. Make them relevant to you, your business or the info that you’re posting. Try to change them up frequently to attract people of different interests, who then may be attracted to your post and decide to follow you.
How can you pitch and re-pitch prospects frequently without being annoying? A monthly newsletter. Delivered by email or mail, it puts your name in front of them, reminds them of expertise, presents case studies and delivers a call to action.
Economic signs point to the US heading into a recession, if it’s not already there. Are you planning to make cuts in your marketing program. Or are you beefing it up in order to boost awareness and gain market share from competitors who are no longer on the radar and top of mind?
Key word tip: wonder about the best key words to use in your industry? Make a list of the words/phrases you think. Then do your own google searches for them. What comes up with your search – competitors, key info, customers? Pick the words that are most relevant to your marketing goals.
When was the last time you took a look at your social media headers and copy. Check your business and personal sites to make sure you have the latest graphics that are consistent with your brand. Also, take a moment to update the information in your profile and other details.
Last week we said that digital advertising can become like the wallpaper in that you stop noticing it after a while. But if you still have a successful ad, keep using it as your control ad and develop new ads to try and beat its results.
Keep your public relations media list “healthy” by keeping it up-to-date. There is a lot of turnover in journalism, refresh or completely update your media list every year or two. In the meantime, search your keywords to find new journalists in your specialty.
More about trade shows: think the whole process through a month before and after. How will you invite people to your booth, schedule appointments, tailor your website to the show, have info for them to see & generate post-show communication to those who did and did not visit your booth.
Do you know that YouTube is the second largest search engine, next to Google? Do you have a presence on YouTube that is anchored by keywords to attract your customers? Populate it with videos, product demos, thought leadership talks, etc.
We have all learned that ALL CAPS CAN MEAN SHOUTING in email and social media. But all caps, used judiciously and occasionally, can focus interest and make a KEY POINT or fact stand out.