Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Here’s a little branding and marketing humor to brighten your day. Hope you always hit your target! www.grouplevinson.com #golfhumor #marketingstrategy #thoughtleadership
Did you know Twitter helps you find some of the most popular hashtags used. It also finds active competitors to follow. Just type in the search your category-for example, plumbing valves- and you’ll find some great information regarding posting your own posts.
Your use of hashtags is key in growing followers. Use them on each post. Make them relevant to you, your business or the info that you’re posting. Try to change them up frequently to attract people of different interests, who then may be attracted to your post and decide to follow you.
How can you pitch and re-pitch prospects frequently without being annoying? A monthly newsletter. Delivered by email or mail, it puts your name in front of them, reminds them of expertise, presents case studies and delivers a call to action.
Economic signs point to the US heading into a recession, if it’s not already there. Are you planning to make cuts in your marketing program. Or are you beefing it up in order to boost awareness and gain market share from competitors who are no longer on the radar and top of mind?
Key word tip: wonder about the best key words to use in your industry? Make a list of the words/phrases you think. Then do your own google searches for them. What comes up with your search – competitors, key info, customers? Pick the words that are most relevant to your marketing goals.
When was the last time you took a look at your social media headers and copy. Check your business and personal sites to make sure you have the latest graphics that are consistent with your brand. Also, take a moment to update the information in your profile and other details.
Last week we said that digital advertising can become like the wallpaper in that you stop noticing it after a while. But if you still have a successful ad, keep using it as your control ad and develop new ads to try and beat its results.
Keep your public relations media list “healthy” by keeping it up-to-date. There is a lot of turnover in journalism, refresh or completely update your media list every year or two. In the meantime, search your keywords to find new journalists in your specialty.
More about trade shows: think the whole process through a month before and after. How will you invite people to your booth, schedule appointments, tailor your website to the show, have info for them to see & generate post-show communication to those who did and did not visit your booth.