Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – when was the last time you looked at your Website on your phone? Check it. It may need to be redesigned for mobile-friendly as more sites are accessed by device.
Did you know? No doubt you’ve observed that the usual format for movies and TV shows is horizontal. Now with phones becoming the leading medium for watching videos, many videos are formatted vertically. If your market sees most of its videos on phones, you’ll want to format vertically.
Most Websites haven’t been touched in years. Yours, through search engine optimization (SEO), can be a powerful tool to get you known. But you have to continually update it with content, keywords, links etc. to attract Google and other search engines.
Your digital ad message should be designed to get the viewer to click, not necessarily to sell the product. The message is different from a typical ad in that the limited space will be better used to attract & move the prospect to a selling space.
So your digital ad got a customer to your landing page. What is your message there? Remember that customers are at many stages in their buying process at this point so provide messages for each stage together with a variety of options to take the next step.
Mobile marketing is seen on smaller phone screens. Take care that your subject line is short to be able to fit and be seen easily. #mobilemonday
#mobilemonday Don’t use the same subject or headline in all media. Mobile needs a shorter line to capture the reader on the go & to get the reader to click.
Remember to set up click-to-call on your adword ads so that mobile users can enjoy a quick and easy connection to your company. #mobilemonday
Much video is watched on small smartphone screens. Simplify your video backgrounds, overprints & design for success on the small screen.
Careful with some social media click-through ads. Exclude mobile since mobile doesn’t always respond well to website conversions. #mobilemonday