Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Leo’s Daily Tip: Rational marketing during #Covid19 crisis–do you believe this crisis will end? There are a lot of media deals out there. Now is a great time to negotiate some amazing media buys for the rest of the year. #coronavirus #covid19us
Keywords are important in a Google Adwords ad campaign, but so are “negative keywords” e.g. words that you don’t want people to click on to prevent wasting your money. Use the Google analytics tools to first select some popular negative keywords, place them in your dashboard set-up and enjoy the savings.
John Wanamaker was wrong. Half of your advertising doesn’t have to be wasted. Where do most people first turn to find information? Google. Ask us about pay-per-click ads on Google for outstanding message & market targeting, where you can actually see your results.
You’re driving down the road and a digital billboard catches your eye…but then it quickly changes. Did you miss the message? To prevent this, keep the message simple – best: a graphic, logo and 1-5 words.
Old school awareness – there still are few media designed to generate awareness better than outdoor advertising, if your product or service is seeking a mass audience. Only drawback is the 6-10 word message limit.
Don’t be a media snob. If you’re retail is highly localized, great media to use may be low tech opportunities like grocery carts, movie theaters, church bulletins and more #guerillamarketing
It may be time to recalibrate your target market ladder, move up the baby boomers, gen x & millennials. Add the 20 year olds. And decide how the move affects their purchasing decisions.
#Budgeting for 2018? Be careful when cutting that you don’t cut below the threshold to make things happen. Covering an area with a short budget, provides an illusion of security, where it can be a total waste.
Industry directories can be valuable but most likely you don’t need to add the extra layer & expense-Google is your better directory because it’s the go-to globally.
How much do you analyze risk when planning advertising, eg the strategic and/or competitive risk of going in, not going in or pulling out of certain media