Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Are you advertising digitally based on keywords? Sometimes those keyword tools are less effective than they can be, especially in B2b if your industry is niche with few searching overall. Add so-called small value words to your list anyway because those who search for them are strong prospects.
Speaking is an important to generating thought leadership. Here is Eve Levinson And I speaking at the Union League Business Leadership Forum this morning on the importance of keywords in your marketing campaign and in generating results.
Stuck for content? Check out some of the tools demonstrating the most popular keywords in your industry. Write for those topics since that’s what people are searching for.
Internet advertising? Use a strong visual and for best results, try to make it look editorial or native and not stock-like or too promotional.
Sometimes it is fear of making a commitment that keeps customers from clicking through online ads. Use the words “learn more” in your call to action button to limit the perception of obligation.
Always make sure your video clicks through to an information page on your Website in case people aren’t able to watch then.
Sales pitches work to get people nodding “yes” to lead-up questions so they’re used to it when you move to close. Online, “yes” translates to a click. Start people clicking, getting them engaged & moving to the click to a close.
In Website and mobile digital design, artists may prefer buttons and links blending in, but challenge them where they may need to be “ugly” to stand out and be obvious to consumers.
How do your competitors’ Websites and social media sites look as far a giving an impression of professionalism & credibility. Compare yours. Perhaps it’s time for an facelift?
Do you take your customers for granted? How frequently do you remind them about your products, new products or that you are even there.