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Business To Business (B2B)

LEO’S DAILY TIP – TODAY, ON ADVERTISING

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Sep 27, 2023
Business To Business (B2B), Strategic Planning, Thought Leadership
Leo’s #DailyMarketingTips – Today, On Marketing Strategy

Just wondering for a friend…because almost everyone tracks leads and closes, but how many companies track client/customer longevity? We guess, it’s not many. If you have customer turnover, a customer loyalty program provides value because it’s cheaper to keep a customer than get a new one. www.grouplevinson.com #customerloyalty #clientloyalty #marketingstrategy

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Jan 11, 2021
Brand Strategy, Business To Business (B2B), Daily Tips, Strategic Planning, Thought Leadership
Leo’s Daily Tip – Today, On Marketing Strategy

10 Key #marketingtrends For 2021-TREND #6 from my article in the Philadelphia Business Journal: https://www.bizjournals.com/philadelphia/news/2020/12/28/trends-disrupt-redefine-marketing-2021-column.html Digital advertising will take priority over traditional advertising (especially in B2B), if it hasn’t already.  Businesses will turn their marketing budgets upside down with digital taking the lion’s share.

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Jan 5, 2021
Brand Strategy, Business To Business (B2B), Daily Tips, Strategic Planning, Thought Leadership
Leo’s Daily Tip – Today, On Marketing Strategy

Trend #2 from my article in the Philadelphia Business Journal about 10 key #marketingtrends for 2021. https://www.bizjournals.com/philadelphia/news/2020/12/28/trends-disrupt-redefine-marketing-2021-column.html 2) Many marketing budgets will be cut in 2021. The budgeting conversation will be ruled by those who specialize in cutting costs rather than investing in opportunities. #bizjournal

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Jan 4, 2021
Advertising, Brand Strategy, Business To Business (B2B), Daily Tips, Public Relations, Strategic Planning, Thought Leadership
Leo’s Daily Tip – Today, On Marketing Strategy

 Trend #1 from my article in the Philadelphia Business Journal about 10 key #marketingtrends for 2021. https://www.bizjournals.com/philadelphia/news/2020/12/28/trends-disrupt-redefine-marketing-2021-column.html 1) Many companies will be paralyzed with marketing indecision. This paralysis will cause them to do nothing leaving opportunities for savvy competitors.  #bizjournal

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