Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Although it seemed like in-person events like seminars, meetings and conventions started to come back in the fall of 2021, it looks like the (near?) future of events is hybrid. Manage your own strategies accordingly for attending, networking, exhibiting and follow-up. How can your company maximize its presence, networking & results.
In marketing, we become concerned with numbers and reaching mass numbers. However for B2B companies, creating a campaign using the philosophy “targeting a prospect of one” can be most effective. For example, if you manufacture a valve that is used by a certain type of engineer, your goal should be to reach that engineer/specifier. Targeted …
Plan to jump back quickly into attending in-person industry events & conventions. While many are still hesitant to leave their “zoom cocoon”, you’ll find many “early adopters” attending, those most likely to give a new vendor an opportunity and a sale.
Marketing strategy tip: even industrial companies have products or services that customers might buy online directly. Consider developing a #shopify store to sell things online. And create an income stream that eliminates the need for the expense and management of sales personnel and program.
10 Key #marketingtrends For 2021-TREND #6 from my article in the Philadelphia Business Journal: https://www.bizjournals.com/philadelphia/news/2020/12/28/trends-disrupt-redefine-marketing-2021-column.html Digital advertising will take priority over traditional advertising (especially in B2B), if it hasn’t already. Businesses will turn their marketing budgets upside down with digital taking the lion’s share.
Trend #2 from my article in the Philadelphia Business Journal about 10 key #marketingtrends for 2021. https://www.bizjournals.com/philadelphia/news/2020/12/28/trends-disrupt-redefine-marketing-2021-column.html 2) Many marketing budgets will be cut in 2021. The budgeting conversation will be ruled by those who specialize in cutting costs rather than investing in opportunities. #bizjournal
Trend #1 from my article in the Philadelphia Business Journal about 10 key #marketingtrends for 2021. https://www.bizjournals.com/philadelphia/news/2020/12/28/trends-disrupt-redefine-marketing-2021-column.html 1) Many companies will be paralyzed with marketing indecision. This paralysis will cause them to do nothing leaving opportunities for savvy competitors. #bizjournal
I’m proud to have been invited to speak at the Union League of Philadelphia, Business Leadership Forum next Wednesday morning at 8 a.m. on the topic of “Is Your Marketing Strategy Obsolete – Reconcepting Your Marketing Plan For the New Normal”. If you’re a member, I invite you to attend. If not, send me an …
Will your cautiousness about 2020 keep the damper on your 2021 marketing? While waiting to see what happens, will the result be other more outspoken & more active competitors getting the jump on 2021 business opportunities as they are thought of first by customers? Now is the time to enhance your own thought leadership.
B2B disruption – manufacturers and other B-2-B marketers migrating their sales and marketing to shopping website formats that were formally the province of consumer companies. Ask me how to make it easy to order your B2B products in 2-3 clicks.