Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Do you still communicate in the office like a caveman? Check out this longish but very interesting article on communicating in the office and how to communicate more efficiently in the office to make work happen more. https://blog.dropbox.com/topics/work-culture/prehistoric-communication #officecommunication #ihatemeetings #officeculture
Here’s a little branding and marketing humor to brighten your day. Hope you always hit your target! www.grouplevinson.com #golfhumor #marketingstrategy #thoughtleadership
Just wondering for a friend…because almost everyone tracks leads and closes, but how many companies track client/customer longevity? We guess, it’s not many. If you have customer turnover, a customer loyalty program provides value because it’s cheaper to keep a customer than get a new one. www.grouplevinson.com #customerloyalty #clientloyalty #marketingstrategy
Sad that for many companies, the last time customers learned something new about it was the day they first hired, bought, or heard about it. What’s your strategy for keeping customers/clients up-to-date? A monthly newsletter is one way to overcome the “I didn’t know you did that” syndrome, keeping you in the loop for unrelated … Leo’s #DailyMarketingTips – Today, On Customer Retention
Although it seemed like in-person events like seminars, meetings and conventions started to come back in the fall of 2021, it looks like the (near?) future of events is hybrid. Manage your own strategies accordingly for attending, networking, exhibiting and follow-up. How can your company maximize its presence, networking & results.
In marketing, we become concerned with numbers and reaching mass numbers. However for B2B companies, creating a campaign using the philosophy “targeting a prospect of one” can be most effective. For example, if you manufacture a valve that is used by a certain type of engineer, your goal should be to reach that engineer/specifier. Targeted … Leo’s Daily Tip – Today, On Marketing Strategy
Plan to jump back quickly into attending in-person industry events & conventions. While many are still hesitant to leave their “zoom cocoon”, you’ll find many “early adopters” attending, those most likely to give a new vendor an opportunity and a sale.
Marketing strategy tip: even industrial companies have products or services that customers might buy online directly. Consider developing a #shopify store to sell things online. And create an income stream that eliminates the need for the expense and management of sales personnel and program.
10 Key #marketingtrends For 2021-TREND #6 from my article in the Philadelphia Business Journal: https://www.bizjournals.com/philadelphia/news/2020/12/28/trends-disrupt-redefine-marketing-2021-column.html Digital advertising will take priority over traditional advertising (especially in B2B), if it hasn’t already. Businesses will turn their marketing budgets upside down with digital taking the lion’s share.
Trend #2 from my article in the Philadelphia Business Journal about 10 key #marketingtrends for 2021. https://www.bizjournals.com/philadelphia/news/2020/12/28/trends-disrupt-redefine-marketing-2021-column.html 2) Many marketing budgets will be cut in 2021. The budgeting conversation will be ruled by those who specialize in cutting costs rather than investing in opportunities. #bizjournal