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Book Recommendation

LEO’S DAILY TIP – TODAY, ON ADVERTISING

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Leo’s #DailyMarketingTips – Today, On Book Recommendation

LEO’S MARKETING BOOK RECOMMENDATION OF THE MONTH: A friend recommended “The Infinite Game” and it’s valuable insight on taking the “infinite” perspective to look at & strategize business, over a short-term profits-focused one for long-term greater results.https://www.amazon.com/The-Infinite-Game-Simon-Sinek-audiobook/dp/B07DKHFTB7/ref=sr_1_1?keywords=the+infinite+game&sr=8-1 #theinfinitegame #favoritebooks #bestmarketingbooks

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Leo’s #DailyMarketingTips – Today, On Book Recommendation

MY BOOK RECOMMENDATION OF THE MONTH: “Scientific Advertising: 21 advertising, headline and copywriting techniques” Sounds dry, but a good read and valuable insight from an advertising great! https://www.amazon.com/s?k=scientific+advertising+by+claude+c.+hopkins&crid=XXVPDRAWCFSY&sprefix=scientific+adverti%2Caps%2C103&ref=nb_sb_ss_ts-doa-p_2_18 #claudehopkins #favoritebooks #bestadvertisingbooks

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Leo’s #DailyMarketingTips – Today, On Book Recommendation

MY BOOK RECOMMENDATION OF THE MONTH: “Art of Advertising. George Lois on Mass Communication”. Great ad stories! Lois was an exceptional art director & a  tremendous influence on contemporary advertising. https://www.amazon.com/gp/product/0810903733/ref=x_gr_bb_amazon?ie=UTF8&camp=1789&creative=9325&creativeASIN=0810903733&SubscriptionId=1MGPYB6YW3HWK55XCGG2 #georgelois #favoritebooks #bestadvertisingbooks

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