Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
I heard a terrific talk today at the Business Leadership Forum by Wharton Professor Peter Cappelli on his new book “In Praise of the Office” about the value of getting back in the office. As you know, I’m a big proponent of the incredible value of enhancing the human connection in maximizing marketing and public … Leo’s #DailyMarketingTip – Today, Book Recommendation
What are some of the best books on advertising? Here is a good list of about 14 books. I’ve read most of them and agree that this is a terrific list. I think you’ll enjoy reading them and learning about advertising from some of the greats. https://teambuilding.com/blog/advertising-books #advertisingbooks #advertisingstragtegy #bestadbooks
LEO’S MARKETING BOOK RECOMMENDATION OF THE MONTH: A friend recommended “The Infinite Game” and it’s valuable insight on taking the “infinite” perspective to look at & strategize business, over a short-term profits-focused one for long-term greater results.https://www.amazon.com/The-Infinite-Game-Simon-Sinek-audiobook/dp/B07DKHFTB7/ref=sr_1_1?keywords=the+infinite+game&sr=8-1 #theinfinitegame #favoritebooks #bestmarketingbooks
LEO’S MARKETING BOOK RECOMMENDATION OF THE MONTH: A window into the exciting, glamorous & humorous world during the advertising golden age, by icon Jerry Della Femina “From Those Wonderful Folks Who Gave You Pearl Harbor” https://grouplevinson.com #jerrydellafemina #favoritebooks #bestadvertisingbooks
MY BOOK RECOMMENDATION OF THE MONTH: “Scientific Advertising: 21 advertising, headline and copywriting techniques” Sounds dry, but a good read and valuable insight from an advertising great! https://www.amazon.com/s?k=scientific+advertising+by+claude+c.+hopkins&crid=XXVPDRAWCFSY&sprefix=scientific+adverti%2Caps%2C103&ref=nb_sb_ss_ts-doa-p_2_18 #claudehopkins #favoritebooks #bestadvertisingbooks
MY BOOK RECOMMENDATION OF THE MONTH: “Art of Advertising. George Lois on Mass Communication”. Great ad stories! Lois was an exceptional art director & a tremendous influence on contemporary advertising. https://www.amazon.com/gp/product/0810903733/ref=x_gr_bb_amazon?ie=UTF8&camp=1789&creative=9325&creativeASIN=0810903733&SubscriptionId=1MGPYB6YW3HWK55XCGG2 #georgelois #favoritebooks #bestadvertisingbooks
Two terrific books to read on marketing strategy: “Marketing Warfare” by Al Reis & Jack Trout, and “Guerrilla Marketing” by Jay Levinson (no relation) are two classic books providing some valuable insight & perspective on strategic planning, whether you have a large or small company. Let me know how you liked them.
Unless you work in a large organization, you probably have limited feedback and continuing education. Make a New Year resolution to attend one conference and to read one new business book in 2016.
What business books are you reading this summer? I just started “The Power of Habit” by Charles Duhigg. Very interesting way of looking at things.
Marketing book recommendation: The Power of Habit by Charles Duhigg. For successful marketing, one must understand & create customer habits.