Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Two terrific books to read on marketing strategy: “Marketing Warfare” by Al Reis & Jack Trout, and “Guerrilla Marketing” by Jay Levinson (no relation) are two classic books providing some valuable insight & perspective on strategic planning, whether you have a large or small company. Let me know how you liked them.
Unless you work in a large organization, you probably have limited feedback and continuing education. Make a New Year resolution to attend one conference and to read one new business book in 2016.
What business books are you reading this summer? I just started “The Power of Habit” by Charles Duhigg. Very interesting way of looking at things.
Marketing book recommendation: The Power of Habit by Charles Duhigg. For successful marketing, one must understand & create customer habits.
Book recommendation: “Predatory Marketing” by C. Britt Beemer gets you on track about hunting for opportunities and then going after them with all your marketing resources.