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LEO’S DAILY TIP – TODAY, ON ADVERTISING

Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Leo’s #DailyMarketingTips – Today, On Advertising

When your customers are trying to find a vendor like you, what’s the first thing they do? Most likely, they search #Google. So how is your company’s presence there? SEO can be chancy. Consider a pay-per-click ad campaign to put your company name towards the top of the search finds. https://grouplevinson.com #googlesearch #payperclick #researchvendors

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Leo’s #DailyMarketing Tips – Today, On Advertising

A client asked me about using a marketing message that would show his competitors in a negative light due to some of their practices. Looking from a customer’s perspective, the negative may not be completely understood as addressing their pain point and only reflect badly on the source of the message. My response: always be

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Leo’s #DailyMarketingTips – Today, On Advertising

Question: what is the most targeted mailing list you can get? Next to your own, the list from your major industry publication is best. Most likely they won’t sell it to you, but you can use it. Create your content (or call us) and then email your message through them. https://www.grouplevinson.com #b2b #b2badvertising #b2bemail

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Leo’s #DailyMarketingTips – Today, On Favorite MarketingBooks

MY BOOK RECOMMENDATION OF THE MONTH: “From Those Wonderful People Who Brought You Pearl Harbor” by Jerry Della Femina. Some great funny stories about quirky clients and campaigns during the glory days of advertising. https://www.amazon.com/Those-Wonderful-Folks-Pearl-Harbor/dp/1451609906/ref=sr_1_1?keywords=from+those+wonderful+folks+who+gave+you+pearl+harbor&sr=8-1 #jerrydellafemina #favoritebooks #bestadvertisingbooks

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Leo’s #DailyMarketingTips –

I’ve often said that the last time your customer learned something new about your company was the day they first hired you or bought, and heard your last sales presentation. A monthly newsletter with a case study, product or service feature, etc. will keep customers up to date about all the things you can do

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Leo’s #DailyMarketingTips

Business-to-business advertising may be expensive, but don’t let that stop you from looking into other services key industry media offer. Check out their entire portfolio. For example, a custom email, targeted to their list may be your most efficient way to target prospects. https://www.grouplevinson.com #b2b #businesstobusiness #advertisingstrategy

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Leo’s Marketing #DailyTips

GREAT ADS’ messages are not just isolated entertainment (like most #superbowl ads) with a logo slapped on. They attract attention AND bolster the brand and product benefits. Here’s a powerful ad by Colgate that taps into Shark Week and product benefits, all in a charming way. www.grouplevinson.com #advertisingstrategy #marketingstrategy #greatads

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Leo’s #DailyTips

Is your media plan a bunch of islands? A solid marketing plan utilizes a number of media. But many view each medium as an “island” with creative and calls to action independent of each other. For best results, synchronize all media to reinforce & collaborate with each other to drive leads and brand leadership. www.grouplevinson.com

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